HPE is redefining the full-stack private cloud through HPE Private Cloud Business Edition with HPE Morpheus VM Essentials, and made new storage announcements and guarantees as well.
HPE VM Essentials represents a new market opportunity for both HPE and its channel partners to help customers navigate changes in their virtualization strategy
HPE has announced a ‘channel-only’ sales motion for the standalone HPE VM Essentials Software. It contrasts with a direct model which is the more common type of hybrid cloud operating model, and which HPE has more commonly used in the past.
Object First’s Ootbi now has over 80 installations for Veeam environments, with six of them worth over $100,000, as they stress how their storage immutability and Zero Trust capabilities are effective weapons against ransomware.
While these major changes are not good news for developers and SMBs, there are still options, from the cloud to smaller hypervisor vendors like Proxmox, which has an open source hypervisor that led storage vendor 45Drives to partner with them.
StorMagic also indicated to their partners that they have been redoing their own channel program, which they say will add new features while taking nothing away, and should be announced in the next 4-8 weeks.
While Parallels has made a Remote Application Server for years, they have now launched a cloud-based DaaS solution which can complement it, or be used as a separate solution on its own.
Ottawa’s Tehama Technologies, which has was recently restructured under the leadership of multiple senior executives from the company, sees the new partnership with Microsoft as critical in the evolution of their strategy going forward.
ControlUp has also announced that long-time Citrix veteran Julia Scully has come over from Citrix to be Head of Global Channel, where she will oversee multiple other channel program enhancements in the year ahead.
The changes remove inconsistencies around these program features, and will be followed up in 2024 with additional partnership and program announcements, some of which are now imminent.
The joint solution will be sold by Fujitsu and by channel members certified by all three vendors.
The new feature, which is free in this initial release, will deliver the biggest benefit to larger enterprises, but will also be attractive to smaller companies at the edge, as well as to MSPs.
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.
Tintri has also switched to a 100% channel model, and is currently restructuring their channel program.
Former CEO Asaf Ganot takes over the product strategy lead role while also becoming chairman, in what both he and Ayres term a leadership partnership to drive the company to new heights.
Powell said that in addition to VMware honing in on a more partner-driven strategy, the new announcements at VMware Explore, and the philosophy behind them, will also open up new opportunities for partners.
CommandCTRL is Liquidware’s new SaaS real-time remediation solution, and features both a DVR-like function that is more effective than snapshots and new ChatGPT functionality that was built in after the beta began almost a year ago.
The Zerto 10 update also requires customers to migrate to a new Linux-based software appliance, although Zerto is providing a tool to migrate it from Windows, while the HPE company also is announcing its Zerto 10 for Microsoft Azure offering.
HP Anyware’s remote connectivity software, which combines HP’s old ZCentral Remote Boost Software with Teradici CAS and its PCoIP technology HP acquired two and a half years ago, gets upgrades which address some key pain points.
The advanced support for Azure Virtual Desktop is part of ControlUp’s deepening of its relationship with Microsoft, which has engineering, sales and marketing components.
